The copy-paste shift
“I’ll put it in the system later.”
Email. Spreadsheet. CRM. Same details, three places. Somehow, moving information became someone’s job.
CopyPasteRepeat
Your team is the integration.
Business automation. More room to do good work.
Give your best people their best hours back.
Your team knows how to help customers and move the business forward. Too much of their day goes to updating records, chasing replies and moving information between tools. We automate that routine so more of their time goes where it earns its keep.
Start with a conversation. If there’s a fit, the process audit is £750 / $950.
Sound familiar?
The job gets done. The admin starts again.
Small tasks. Suspiciously large chunks of the day.
The friendly reminder
“Who’s following up on this?”
One message to check. Another to remind. The work only moves when someone remembers to nudge it.
AskWaitAsk again
A process powered by nudges.
The daily treasure hunt
“We’ve answered this before.”
It’s in a doc. Or a thread. Or someone’s head. Finding the answer takes longer than giving it.
SearchScrollAsk Sam
The answer shouldn’t need a search party.
Find your starting point
A familiar problem.
A more useful next step.
Reports, missing client details, shifting schedules or disconnected systems. Explore the workflows we can help you improve.
Find the solution that fitsSelected work
See what happens when the pieces connect.
From a missed phone call to a product plan: five examples of turning the next manual step into a working system.
/01 · Roofing estimates & booking
From “How much?” to “You’re booked.”
Let homeowners get an estimate, check whether you cover their area and book an appointment in one flow. The system applies your pricing rules and sends the details straight to your CRM.
Your team can update prices, territories and booking rules without calling a developer.
Explore the workflow
/02 · Missed-call recovery
You’re on the job. The next customer is on the phone.
When a call goes unanswered, the system picks up the conversation by text. It collects the job details, provides an estimate range and offers appointment slots while your team keeps working.
The conversation and booking details land in GoHighLevel, ready for your team.
See what happens after a missed call
/03 · Company knowledge search
The answer exists. Finding it shouldn’t be another job.
Ask a question in everyday language and find the relevant company knowledge, even when the documentation uses different words. “I can’t get into my account” can lead to the article on resetting login credentials.
Works with the knowledge base you already maintain.
See the search in action
/04 · Founder content workflow
You already said something worth publishing.
That customer insight you shared in Slack could be your next post. This system spots useful ideas in selected conversations and turns them into drafts, using your existing writing as a guide.
Every draft links back to the original conversation. You decide what’s worth publishing.
Follow an idea from Slack to draft
/05 · Product planning workflow
One product brief. A plan you can interrogate.
Start with an idea. Five specialised AI roles work through its viability, market, positioning, MVP scope and requirements, each building on the previous stage.
You get a consolidated planning document to review, challenge and refine, without copying context between separate chats.
See how the plan comes together
Here’s the plan.
Less back-and-forth. More getting somewhere.
We find what’s slowing the work down, agree what a better day looks like, then build around the tools your team already uses. The test: time back, fewer mistakes, or one less thing you have to chase.
01
Find the expensive part
We observe one named process and pull the evidence from the tools it already runs through. You get a written baseline: volume, cycle time, manual hours, errors, rework and an estimate of the annual cost, with every assumption shown, so you can challenge it. About 2 hours of your team's time, total.
02
Give the work a better route
We remove repeatable steps, connect the systems you already use and give every exception a clear owner. Approval rules stay explicit. Every action is visible, recoverable and documented for your team. The £750 audit comes off the price.
03
Check what changed
Four weeks after go-live we re-run the exact measurement from the audit. Before-number, after-number, side by side, in writing. Plus a weekly report to help you spot changes in performance. If we haven't hit the targets we committed to, we keep working free until we have.
Start here
Know what’s worth fixing before you pay to fix it.
A process can be annoying without being expensive enough to automate. The audit gives you the numbers to make that decision.
01 / The process audit
One process. Five days. A clear decision.
£750 UK / $950 US
- → A map of where the work waits, repeats or breaks.
- → Time, cost and errors measured, with assumptions you can check.
- → What to automate, what to keep manual and why.
- → A fixed build quote and expected running costs, if the numbers justify it.
About two hours of your team’s time. The report is yours. The audit fee comes off the build if you go ahead.
02 / If you decide to build
A working system. A price agreed upfront.
Your quote covers the workflow, integrations, approval rules and exception handling. We agree the scope and success criteria before work starts.
- → Built around your existing tools and the way your team works.
- → Before-and-after measurement using the same method.
- → Operating instructions and recovery steps your team keeps.
- → 90 days of monitoring included. Ongoing support is optional.
If we miss the process targets agreed in the scope, we keep working at no extra charge until they hold.
Less serious in person.
Djordje Milićević
Founder · Thinking Mans Systems
More about my backgroundA little context. A familiar problem.
You know the business. I help figure out what could work better.
Hi guys, my name is Djordje, but you can call me George if it’s easier.
I help business owners get from “this takes too long” to a clear answer: what should change, what it would take and whether it’s worth doing.
Over 6+ years in technology and engineering, I’ve worked across regulated industries and startups, including my own, with teams in Europe and the U.S.
That work has taken me from conversations with clients and their customers through research, design and engineering to launch, marketing and distribution. It means I can connect what a business needs with what it actually takes to deliver it.
I still suck at sales 😂
Sometimes the most useful answer is: you don’t need to build anything.
The starting point is always the process: where it slows down, what it costs and who has to keep it moving. Technology comes after we understand that.
Tell us what’s getting in the wayAway from work: science, books, training and some sarcasm. Currently back in The Wheel of Time for a second read.
Working with TMS
Clear scope. Visible progress. A proper handover.
You should know what’s being built, what it costs and how to run it when it’s finished. We agree those details before the work starts.
A scope you can hold us to.
Deliverables, price, exclusions and success criteria are written down before the build. You know what you’re buying.
Control stays with your team.
You decide what runs automatically and what needs approval. Exceptions have an owner, and actions leave a record.
A system you can keep running.
You get the documentation and recovery steps. Ongoing support is available, but you can maintain the system yourself.
Before we talk
A few things you might be wondering.
Which process should we automate first?+−
Pick one process that happens often, follows recognisable rules and already costs measurable staff time, delay or errors. The audit checks the numbers before either side commits to a build. If the economics do not work, we stop there.
Can you work with the tools we already use?+−
Usually. We check the systems, permissions, APIs and data quality during the audit. The written scope names what we can connect, what stays manual and every known limitation before you commit to a build.
How many of these have you done?+−
The selected work section covers five systems we built or helped build. Each project walks through the problem, the workflow and what was implemented, so you can judge how the approach fits your business.
Do you use AI?+−
Only where it earns its place, usually for interpreting unstructured input or preparing a draft. Routing, calculations, approvals and record updates use explicit rules wherever possible. You agree which actions need approval before anything runs.
Could our own team build this?+−
Yes, if they have the time and integration experience. The work includes access controls, error handling, monitoring and a measurable acceptance test. If your team can own those parts, building internally may be the right choice.
What access do you need?+−
For the audit, we start with read-only access to the records needed for measurement. Before access is granted, we agree what data is used, where it is processed and how long it is kept. Build permissions are scoped separately to the actions the system needs to perform.
What does it cost to run after you leave?+−
Platform charges depend on your tools and usage. We list expected running costs in the scope and bill third-party subscriptions directly to you where possible. Optional monitoring and changes after the included 90 days are £400 a month, cancellable monthly. You can also use the documentation to maintain the system yourself.
How will we stay informed during the build?+−
The scope sets out milestones, responsibilities and acceptance criteria. You review the workflow and approval rules before launch, then receive operating instructions and a comparison against the original baseline.
Bring one bottleneck
What does your team keep doing by hand?
Show us where the work gets stuck. We’ll talk through the process, the tools and whether there’s enough to fix to justify an audit.
You don’t need a technical brief. An example of the work is enough.